Thursday, November 14, 2013

Week 7 EOC: Final Project- Pitch

           The product I would be trying to sell is Forever Mint. "First, we look at the organization’s overall strategic planning, which guides marketing strategy and planning." Forever Mint is a Peppermint Chocolate sauce, it is a sauce that is made out of real milk chocolate and has a pinch of peppermint in it. This is a great product to have and use around Christmas time. You can use Forever Mint on ice cream and can even put it on brownies. There are many things you can use forever mint on when you are baking to give it a chocolate mint flavor. We want our product to stand out to the customers because their needs are important. "Consumers stand in the center. The goal is to create value for customers and build profitable customer relationships." The Forever Mint sauce hardens when put onto cold dishes so if you want something soft but also crunchy this is your sauce to use. Forever Mint is six dollars for a 12 oz. bottle and four dollars for a 6 oz. bottle. All profits go to charity to help those who need something. With buying Forever Mint you are helping those people get the resources they need"Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer’s effort."
                               With a little bit of sugar we can help those get further.

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